Archive - hilarymarieedwards

If You Can’t Say Anything Niche, Don’t Say Anything at All

How Brands Lose Their Edge by Trying to Please Everyone

Apr 17 •

March 2025

94 Days Until Summer and a Reminder That Creativity Lives Outside the Algorithm

I’m baaaack – I mean, I never really left, but I promised myself when I started this that it would be fun, and the second it wasn’t, I wouldn’t share…

Mar 18 •

Hilary Edwards

1

FOMO Factory:

The Role of Color in Consumerism and Our Obsession with Choice

Mar 4 •

Hilary Edwards

1

February 2025

L-OOH-VE Affair:

A quest for the best outdoor placement in Mid-Michigan

Feb 25 •

Hilary Edwards

2

Thanks, I hate this

Unearthing the power of being a hater (kinda).

Feb 18 •

Hilary Edwards

1

Coming soon

This is hilarymarieedwards.

Feb 13 •

Hilary Edwards

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