If You Can’t Say Anything Niche, Don’t Say Anything at All

How Brands Lose Their Edge by Trying to Please Everyone

Social media feels crowded. Brands are under increasing pressure to capture attention and (hopefully) engagement. Instinct says: go broad, play it safe and appeal to as many people as possible. But does this work? Or does this make you as generic, forgettable and untrustworthy as the next Corporate Memphis superfan?

Unless your brand is an established, …