FOMO Factory:

The Role of Color in Consumerism and Our Obsession with Choice

First of all, how did we get here?

Henry F*rd was famously quoted for saying that the Model T came in “any color the customer wants, as long as it’s black”(he was also a famously racist, antisemitic loser, so this is the only time I’ll bring him up). This was due, in part to efficiency – they were using oil-based paints that took weeks to dry (no, I’m no…